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Case Study – Cannabis eCommerce

Case Study – Cannabis eCommerce

“In a critical time of a pandemic, we needed to safely manage car side pick up for clients. Tequity has been instrumental in making sure our tech complies with our strict regulations.”

 Great Lakes Holistics of Battle Creek MI

Industry: Cannabis eCommerce Pickup/Delivery

Launch: February 26th, 2020

The Problem: Need people to order products online and through app to place an order for pickup with cash only. Wants to promote competitive pricing and great deals consistently as marijuana goes recreational & industry gets crowded. App needs to have geolocation to know when customer is outside parked in their car since they cannot come inside.


The data represents first week during launch, blue is average downloads and the green is the clients results in the first 7 days of launching.

An ecommerce business app with zero advertisement or formal marketing promotion can gain a monthly average of 300 site visitors, which is considered low. According to A1 Marketing Stats, good traffic for any app is 1,000 downloads a month. Since launching February 26th, 2020 with zero advertisement or formal marketing, Great Lakes Holistics has exceed the average download for ecommerce businesses and is estimated to reach 45,000 downloads by year end.

How does the mobile app create revenue opportunities?

Great Lakes Holistics has a unique business model complimented with consistent traffic exceeding industry norms. The mobile app is a platform that can offer high value targeted ad placements for purchase to businesses that offer supplemental products or services. Offering ad placements on the app and leveraging the traffic analytics would be a passive revenue for the business bringing in a potential $10,000 monthly in additon to sales. Great Lakes Holistics will utilize push marketing to attract sales through daily offers and delivery & car side pick up service.



Founder Feature – Lindsey

Founder Feature – Lindsey

“Part of the reason why I chose Tequity is because I didn’t have $25,000 to invest in someone building a custom app for me. I’m very much a do it on your own type of person. There’s so much room for growth within Tequity that you actually don’t need to go custom anymore because Tequity Apps is such a strong platform.” 

Lindsey Eryn Clark | Founder of PepTalks

Lindsey Eryn Clark is a self-proclaimed “Jill of all trades.” She owns a branding studio called Third Story Apartment and hosts a podcast called “The Daring Romantics.” The podcast is a unique spin on traditional entrepreneurship content. Rather than focusing on the “how to” aspects of being an entrepreneur, these weekly shows talk about the heart and soul of entrepreneurship. Lindsey teaches her audience how to keep their heads up when things aren’t going as planned while maintaining leadership, honor, and integrity. Graduating college in 2009—one year after the financial crisis—Lindsey struggled to find a job. After a few years of nannying and working for a nonprofit, she eventually got her real estate license, but quickly realized this wasn’t what she wanted to do with her life.

Ultimately, Lindsey decided to start her own business. But like most entrepreneurs, she experienced her fair share of hurdles early on. “I remember calling my dad and bawling my eyes out because I didn’t know what to do,” Lindsey says. Her father gave the advice she needed, but his closing statement was a powerful message. “If you want to do great things, if you want to make money, if you want to make changes in the world, you’re going to have to pep talk yourself because Dad won’t always be able to take your call and pep talk you when you need it.”

“At the end of the day, I chose to build an app because I felt like it was sustainable. Not just for me, but also for my audience,” Lindsey says.

The app was the only way to solve all of the problems associated with her current content distribution method. Not only would she be able to monetize her subscribers, but the app would also drastically improve the user experience.

Lindsey explains, “People could have a pep talk whenever they need it. They could have something in their pocket, login, and read some encouraging words.”

The app would also give users the ability to control the frequency of those messages. “They could sign up for as many affirmations as they wanted to come to their phones. I just felt like having an app was going to be such a better route for me and my community.”

Before finding Tequity, Lindsey attempted to create her app elsewhere with a cookie-cutter app builder—but it did not go as planned. “I realized that this was not a good platform. There were just so many limitations and things I couldn’t do.”

After doing some more research, she decided to give Tequity Apps a try.

“I signed up for the free trial, and within the first three hours I was like, ‘oh my gosh, this is amazing!’ I felt so comfortable moving within the platform and just confident that I could do what I needed.”

Lindsey decided to stick with Tequity Apps because it was so user-friendly.

Even on the DIY plan, Lindsey still had access to Tequity’s customer support team. In addition to using the tutorials and knowledge base articles, Lindsey leaned on Tequity’s team for assistance.

Lindsey has taken full advantage of the features available for the app. She explains that her favorite feature is push notifications. “I think that’s why people are attracted to the app,” she says.

The PepTalks app allows users to pick and choose what types of notifications they want to receive. There are five different categories of affirmations, and three notifications within each category, for a total of 15 notifications per day. Users can sign up for as many or as little as they want.

Moving forward, the PepTalks mobile app is providing Lindsey with limitless aspirations.

“Ultimately, I just want to see the app continuing to inspire people.” Lindsey says that the app reaches people from all walks of life. From battling cancer to infertility or having trouble finding a job, PepTalks has given people across the world the inspiration they need to believe in themselves.

In addition to helping others, the app has been highly beneficial to Lindsey and her future endeavors. “As an entrepreneur, it’s paving the way for more opportunities, paving the way for a wider reach and a wider audience,” she explains.

Lindsey’s ultimate goal has always been to publish a book. She believes that by having such a wide audience and global reach with her app, publishers will be more likely to give her a book deal.

A link to Lindsey’s podcast can be found within the app as well. Overall, she’s been leveraging the app as a tool to scale her reach on multiple channels.

Lindsey is just barely scratching the surface with what she plans to do with her app. “There’s so much room for growth within it. I have so many ideas and notes written down to add this and add that,” she explains.

“I would definitely recommend Tequity to somebody who has an idea out there but doesn’t have the budget for it yet or doesn’t know how an audience or their community is going to react. It’s just an easy way to get your feet wet.”



Case Study – Fitness Program

Case Study – Fitness Program

“I really like that we don’t have to worry about updating anything when Apple or Google Play does a new release. It’s just nice being able to outsource this for a very reasonable price. Creating an app with Tequity Apps is something that a small business can absolutely attain.”

Chris Wallace | Founder of Fastercise
Build your own fitness app

While Chris knew he needed a mobile app, he didn’t have any experience in coding or creating one. Chris didn’t have the resources for custom development, so he sought an alternative solution.

Chris used DIY platforms in the past for things like web building and design, so he wanted to use that same approach to build the Fastercise app. “I’m so glad that there are companies like Tequity because this is not my specialty at all,” says Chris. He described finding Tequity as “such a relief.”

Mobile access to Fastercise immediately improved the clients’ experiences. “One thing that’s really killer about the app is the videos,” says Chris. “Users can access the content from anywhere, whether it’s at work or in the kitchen, without being tied to a computer.”

Fastercise app users simply thumb through the videos on their phones, select a video, and follow the motions in the demonstration. Everything is organized by muscle groups. Chris says, “People in the program say the app is indispensable.”

He also indicates that the Fastercise app adds a level of professionalism to the company. Chris continues saying, “The app makes us seem really big. It doesn’t look like a father-daughter duo in the basement.”

The app has also made things easier for medical professionals. Fastercise is currently in nine clinics, and doctors are recommending the app to their patients for weight loss. This type of exposure would have been impossible without the Fastercise mobile app.

Chris describes the app building experience as “functional and economical.”

He continues to say, “The app worked in the beginning, it works now, and it’s pretty much everything that he hoped for. And the fact that it works on Apple and Google Play is just awesome.”

Building an app has set the precedent for limitless growth.

While the app is just a few months old, Chris has high ambitions. He is adding another ten medical clinics within a month, which will more than double their current number.

Chris says, “We’re going to get this in every hospital, every athletic center, in every school, and every company. Sooner or later, everyone is going to be using Fastercise.”

Thanks to the Fastercise mobile app, the sky is the limit for this team.

“I would recommend Tequity Apps to anyone that wants to get an app to market quickly and reliably.” — Chris.



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