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Case Study – Cannabis eCommerce

Case Study – Cannabis eCommerce

“In a critical time of a pandemic, we needed to safely manage car side pick up for clients. Tequity has been instrumental in making sure our tech complies with our strict regulations.”

 Great Lakes Holistics of Battle Creek MI

Industry: Cannabis eCommerce Pickup/Delivery

Launch: February 26th, 2020

The Problem: Need people to order products online and through app to place an order for pickup with cash only. Wants to promote competitive pricing and great deals consistently as marijuana goes recreational & industry gets crowded. App needs to have geolocation to know when customer is outside parked in their car since they cannot come inside.


The data represents first week during launch, blue is average downloads and the green is the clients results in the first 7 days of launching.

An ecommerce business app with zero advertisement or formal marketing promotion can gain a monthly average of 300 site visitors, which is considered low. According to A1 Marketing Stats, good traffic for any app is 1,000 downloads a month. Since launching February 26th, 2020 with zero advertisement or formal marketing, Great Lakes Holistics has exceed the average download for ecommerce businesses and is estimated to reach 45,000 downloads by year end.

How does the mobile app create revenue opportunities?

Great Lakes Holistics has a unique business model complimented with consistent traffic exceeding industry norms. The mobile app is a platform that can offer high value targeted ad placements for purchase to businesses that offer supplemental products or services. Offering ad placements on the app and leveraging the traffic analytics would be a passive revenue for the business bringing in a potential $10,000 monthly in additon to sales. Great Lakes Holistics will utilize push marketing to attract sales through daily offers and delivery & car side pick up service.



Case Study – Fitness Program

Case Study – Fitness Program

“I really like that we don’t have to worry about updating anything when Apple or Google Play does a new release. It’s just nice being able to outsource this for a very reasonable price. Creating an app with Tequity Apps is something that a small business can absolutely attain.”

Chris Wallace | Founder of Fastercise
Build your own fitness app

While Chris knew he needed a mobile app, he didn’t have any experience in coding or creating one. Chris didn’t have the resources for custom development, so he sought an alternative solution.

Chris used DIY platforms in the past for things like web building and design, so he wanted to use that same approach to build the Fastercise app. “I’m so glad that there are companies like Tequity because this is not my specialty at all,” says Chris. He described finding Tequity as “such a relief.”

Mobile access to Fastercise immediately improved the clients’ experiences. “One thing that’s really killer about the app is the videos,” says Chris. “Users can access the content from anywhere, whether it’s at work or in the kitchen, without being tied to a computer.”

Fastercise app users simply thumb through the videos on their phones, select a video, and follow the motions in the demonstration. Everything is organized by muscle groups. Chris says, “People in the program say the app is indispensable.”

He also indicates that the Fastercise app adds a level of professionalism to the company. Chris continues saying, “The app makes us seem really big. It doesn’t look like a father-daughter duo in the basement.”

The app has also made things easier for medical professionals. Fastercise is currently in nine clinics, and doctors are recommending the app to their patients for weight loss. This type of exposure would have been impossible without the Fastercise mobile app.

Chris describes the app building experience as “functional and economical.”

He continues to say, “The app worked in the beginning, it works now, and it’s pretty much everything that he hoped for. And the fact that it works on Apple and Google Play is just awesome.”

Building an app has set the precedent for limitless growth.

While the app is just a few months old, Chris has high ambitions. He is adding another ten medical clinics within a month, which will more than double their current number.

Chris says, “We’re going to get this in every hospital, every athletic center, in every school, and every company. Sooner or later, everyone is going to be using Fastercise.”

Thanks to the Fastercise mobile app, the sky is the limit for this team.

“I would recommend Tequity Apps to anyone that wants to get an app to market quickly and reliably.” — Chris.



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